#1380 I Don't Understand... Jenny Five
Jenny doesn’t understand why care what other people are doing?
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Scott Benner 0:00
Hello friends and welcome back to another episode of The Juicebox podcast.
Jenny returns today for another episode of I don't understand today. Jenny doesn't understand why we care so much about what other people do nothing you hear on the Juicebox podcast should be considered advice medical or otherwise, always consult a physician before making any changes to your healthcare plan. When you place your first order for ag one, with my link, you'll get five free travel packs and a free year supply of vitamin D drink. Ag one.com/juice, box, don't forget to save 40% off of your entire order at cozy earth.com All you have to do is use the offer code juice box at checkout. That's Juicebox at checkout to save 40% at cozy earth.com. Are you an adult living with type one or the caregiver of someone who is and a US resident, if you are, I'd love it if you would go to T 1d exchange.org/juicebox and take the survey. When you complete that survey, your answers are used to move type one diabetes research of all kinds. So if you'd like to help with type one research, but don't have time to go to a doctor or an investigation, and you want to do something right there from your sofa. This is the way t 1d exchange.org/juice box. It should not take you more than about 10 minutes. US med is sponsoring this episode of The Juicebox podcast, and we've been getting our diabetes supplies from us med for years. You can as well us med.com/juice, box, or call 888-721-1514, use the link or the number. Get your free benefits. Check and get started today with us. Med, this show is sponsored today by the glucagon that my daughter carries, G VO, hypo, pen. Find out more at gvoke, glucagon.com, forward slash Juicebox. All right, Jenny, Hey, what's up?
Jennifer Smith, CDE 2:08
Hi, how are you
Scott Benner 2:10
good? Good. Let's keep going with I don't understand. I'm getting nice notes from people that say they're enjoying hearing you talk about stuff that you don't understand. So
Jennifer Smith, CDE 2:17
yay. Maybe they just like my accent.
Scott Benner 2:20
I hope so. I hope it's just that they're delighted by you like I am. Oh yeah, I'm gonna go with your next one on my list. Why are we so interested in strangers behaviors like how they dress and what they're doing? Yes, all right, what? What made you put that one on the list?
Jennifer Smith, CDE 2:38
I think what made me put it on the list is because we are in an age of a lot of visual to people that we don't even know, right with all of the different social media avenues and all of the different things that you can look up online. I ran into this again as I was sort of traveling for a conference and I was watching people. I am a watcher. I am. I'm one of those people. I love watching people. I got that from my dad. He could go to the mall with my mom, and he just wanted to sit on the bench, and he wanted to watch what people were like. Doing that from a wit, he was a weird, I promise, but just like an observational I got that from him, and I, I've noticed it more now with all of the different avenues of looking up, what are the popular shoes to wear, and how should I tie my hair back today? And is it now I flip my collar up, or should it stay down and unbutton so I watch people scroll through, yeah, like all the things and what, like kicks their interest, right? Human observation is really interesting. But I also I don't understand why it's interesting to see somebody you will never meet and you don't know and what they're doing with their life, I would personally rather navigate my own life, right? And do you know what I'm saying? It's like, I don't know why you put your energy into that when just take care of yourself and do what you like.
Scott Benner 4:13
Also, I think that very often, because of the format of the phone, and you're not really seeing them, you're seeing, like, listen, I make social media videos sometimes I don't come in here and make them. If I haven't shaved for three days, I don't stand in front of a messy part of my house and do it. You're not really seeing their situation. I will tell you that I like this one for a conversation, because I think it dovetails a little bit into diabetes, a little bit. Oh, it does, yeah, and I could, because I've seen, I guess we should go backwards a little bit. This is all for eyes, right? Like, if it's if you're trying to sell footwear or clothing or, you know, I mean, listen, I'm not proud. Save 40% at cozy Earth, calm with the offer code juice box, right? Like, sure, yeah, they send me clothes and I put them on. Then I buy some too. But, you know, I, you know, right? It's how this whole thing works. There's an economy around this now, of course, right, the high side of it is people can start their own businesses, you know, like, become incredibly popular, reach people they've never reached before. Do you see that girl the other day? She's having like, a, like a happiness stroke online, because Taylor Swift wore her like, sparkly freckle tabs or something at a football game, and she's got, like, this small business, and it's just exploding, because, right, right. So, and
Jennifer Smith, CDE 5:30
I understand it from that perspective that you, that you're bringing up,
Scott Benner 5:34
what you're saying is, why did somebody go buy the damn sparkly things, just because they saw her wearing them?
Jennifer Smith, CDE 5:40
Right? Yeah. Like, I have for a long time not been a part of I don't I don't know. I do what I like because I like it, not because somebody else told me to do it right. And I think we've become really interested in, what is everybody doing right, what is and to some degree, that can be a especially in what we've had the past number of years, that can be a very good way to feel like you are reaching somebody or connecting with somebody. But to another degree, I like real social connection. I really like to talk to the person that I might be saying, hey, I really like your shoes, right?
Scott Benner 6:23
But maybe the real question is, I don't understand. Why does it not work on you? And it worked because there are real reasons like marketing. Listen, here are the fundamental psychological principles that shape how thoughts and emotions and behaviors are manipulated by marketing, you use emotional appeal. You aim to trigger emotional responses like happiness, fear and nostalgia. You help to make a brand connection, like puts that like team thing in to place. You're like, oh, well, my team is winning, or people like what I like. Then you use social influences to, you know, show them look other people who you know, are doing it too. They also can create a scarcity or urgency, feeling that works on people. I mean, look, there was that dock worker strike recently that lasted all of four days, right? You couldn't buy toilet paper at Costco again, like I saw the greatest meme online. One guy said he put it up on his Facebook, and he said, If you bought toilet paper this week, please unfriend me. I don't want to talk to you right? Then they find a way. They can find a way to target it to you. They use cognitive bias that's a higher initial price to make a discounted price seem like a better deal. Like that happens all the time, right? Like, hurry up. It's going down in price. Like it's going up. You gotta hurry up.
Jennifer Smith, CDE 7:41
I would imagine inclusive feeling like on the list would probably be. I feel included in this group of other people who are wearing the same shoes or carrying the same purse or has the same sport hat on, like you said, right? You immediately feel like you are a piece of that group or that you belong, right? And that's important for some people, I guess.
Scott Benner 8:04
Yeah. Well, I mean, listen, there are people who buy ads on this podcast, right? And no mistake, they're buying them so that you hear the words over and over and over again. And one day, you're in a doctor's office and the doctor says, Hey, have you ever thought of getting an insulin pump? And you think, Arden wears that Omnipod. That's it right there. That's what they're shooting for. Now, I'm in a lucky position to take ads from places that you know, stuff we use, and so I can speak to it, but I take ads from stuff that I've never touched before as well, sure, you know. So I understand how it all works. It's just, it's interesting to see it happen in so many different spaces. I mean, from like, little things you stick to your face to like, Arden said to me the other day, do you think this patch works? It's supposed to make you more aware, or something like that, like brighten your mood? And I said, I don't know what's in it. I look it's vitamin, right? I texted her back. I said, take the fucking vitamin I sent to school with you. Yeah. Like, that's all that's in this, you know. But she saw it on tick tock, or she saw it somewhere, and she's like, Hey, this girl says she was more awake during class, and she knows enough to think, like, that might not be true, but still made her wonder out loud, yeah, yeah. She wondered out loud about it. So, yeah. So back to the question of like, Why doesn't it capture you? Do
Jennifer Smith, CDE 9:23
you think it's a great question? Really,
Scott Benner 9:26
I it's hard to know, isn't it? It is really
Jennifer Smith, CDE 9:29
hard to know, and that's why I don't understand why it grabs some people and other people could really care less. It's not that I don't keep up with things like fashion and what's you know out there. But I don't seek it out. I don't go to look at, gosh, what's the most popular new shoe? Mine is, do the shoes let me run like I want to run, and do they feel good when I wear them just every single day? Fabulous. These are the shoes. And I don't care what big. Name person wears them. They could be from the no name store across the street, and if they look like I like them, and they feel great, then
Scott Benner 10:10
my phone will ring. I still have a home phone. I know that makes me old, but whatever, it sounds better. And when I'm having important conversations, I make phone calls from my home phone because it sounds better, but you'll get 1000 marketing calls. I'll pick the phone up and I'll go, I'm not interested, and I'll hang up, and my wife will say, weren't you interested in I said, I don't know. They didn't get that far. Or like, One day this kid knocked on the door. I love this story. He knocks on our front door. I open the door. I go, Hey, man, what's up? He goes, I'm wondering if you're interested in and then he started talking. I went, I'm gonna stop you. I don't need that. And he goes, Okay, thank you. And then I started pulling the door closed, and he looks at me, and he goes, sir. And I'm like, he goes, How do you know you don't need it? I haven't told you what it is yet. And I said, if I needed it, I'd know. I don't need you to tell me. But thank you. Yeah, no, absolutely. Like, there's this idea that there's something magical out in the world that I haven't found out. Haven't found out about yet, and the kid at my front door is gonna tell me about it. You know, if you take insulin or so faucinyas, you are at risk for your blood sugar going too low. You need a safety net when it matters most, be ready with G vo hypo pen. My daughter carries G vo hypo pen everywhere she goes, because it's a ready to use rescue pen for treating very low blood sugar in people with diabetes ages two and above that. I trust low blood sugar emergencies can happen unexpectedly and they demand quick action. Luckily, jivo kypo pen can be administered in two simple steps, even by yourself in certain situations. Show those around you where you store GEVO kypo pen and how to use it. They need to know how to use jivo kypo pen before an emergency situation happens. Learn more about why GEVO kypo Pen is in Arden's diabetes toolkit at gevoq, glucagon.com/juicebox, gevok. Gvoke shouldn't be used if you have a tumor in the gland on the top of your kidneys called a pheochromocytoma, or if you have a tumor in your pancreas called an insulin OMA, visit gvoke. Glucagon.com/risk. For safety information. I have always disliked ordering diabetes supplies, I'm guessing you have as well. It hasn't been a problem for us for the last few years, though, because we began using us Med, you can too us med.com/juice, box, or call 888-721-1514, to get your free benefits, check us. Med has served over 1 million people living with diabetes since 1996 they carry everything you need, from CGM to insulin pumps and diabetes testing supplies and more. I'm talking about all the good ones, all your favorites, libre three, Dexcom, g7 and pumps like Omnipod five, Omnipod tandem, and most recently, the eyelet pump from beta bionics, the stuff you're looking for, they have it at us. Med, 88887211514, or go to us. Med.com/juice, box, to get started now use my link to support the podcast. That's us. Med.com/juice, box, or call 888-721-1514,
Jennifer Smith, CDE 13:21
right? Or that you're missing. And maybe that is the point. I don't feel like I'm really missing anything. And like you told that guy, if you were, you'd have it on your list of things to go searching for.
Scott Benner 13:35
Yeah, I would know what to do. Like I'm aware of the things that I'm not doing or need or whatever, and when they come up on my to do list, I'll take care of them. Then, right, exactly.
Jennifer Smith, CDE 13:44
We had a Bug Guy, kind of similar to your guy, that came to our door this past summer, and he knocked, he's like, have you noticed an increase in these kinds of bugs? And he pulled out a sheet, and he was gonna start pointing. And I was like, sir, you can tell that our lawn has all the dandelions in the neighborhood. Yeah, you don't spray, we don't spray, we don't do anything. The bugs that are here, there's a purpose for the bugs. We're good. I don't really need whatever you've got. He was like, oh, okay, same thing. Oh,
Scott Benner 14:10
I, by the way, that same guy has been at my house. It's like a laminated chart of all the bugs, right? He goes, these are probably living under your soil. And I was like, Well, I don't live under my soil, so I'm okay with that,
Jennifer Smith, CDE 14:19
right? They're not in my house. They're not invading anything great. He
Scott Benner 14:23
goes, they could come into the house. I said, I've been here 20 years. Hasn't happened yet. I'm feeling good about it. It's the same thing with warranties, you know, like, Would you like to buy a $50 warranty? I'm like, the thing only cost $150 right? I'm gonna ride the luck. If it breaks, I'll spend 150 and get it again. My wife did that to me, like, we have this little like drink cooler. And we had one for 12 years, and it died. And I bought another one. I bought the same exact one, but two years later it died again. So when I bought a third one, she goes, Are you gonna buy the warranty? And I'm like, No. I'm like, odds are in our favor, baby.
Jennifer Smith, CDE 14:57
I'm not doing that. We never. Either if we never take out the warranty because it's a waste. It's kind of like, and I hesitate to say it, because I haven't car I have car insurance, but it's like car insurance, right? It is. It's like those things that you pay for, hoping that you don't ever have to utilize what you're putting money into all the time. Car
Scott Benner 15:21
Insurance is a halfway good example, but you need it. I think legal. You can't drive without it. Yes, correct. But if you think about it, what it costs you every year and every year you don't use it, and then one year you run into somebody in a parking lot. Let's say, imagine if you could look at that person. Go, Hey, listen, I've saved $40,000 in the last 20 years not buying car insurance. I'll give you 20 right now. Just go home and like, and that person would be like, leave it alone. Get the hell out of here. Thank you. Of course, you kill somebody in a litigious society. You hurt somebody, you're gonna lose your home. But yeah, that's the point of the warranty idea, which is, if I buy a $50 warranty on everything I buy, I've spent 1000s of dollars probably, and then why don't I just use that, keep that money in reserve and use it if one of these things breaks, like, that's how my brain works about
Speaker 1 16:06
that? Yeah, absolutely, yeah. So
Scott Benner 16:09
this is interesting. I asked, I know some of you like to freak out, but I asked chat, G, P, T, why are some people not impacted by marketing? So it says that high skepticism or critical thinking. People who naturally question the motives behind marketing messages are skeptical about advertisements. Tend to be less persuadable, right? They have an analytical mindset that scrutinizes claims that are made in ads and other parts of life. It's funny, because that is how I would describe you like, if we started this off and the and it was like, does Jenny get impacted by marketing? I'd think about you for five seconds and think I would answer no to that. Probably, oh, yeah, yeah. That does not seem like a thing that would like motivate you.
Jennifer Smith, CDE 16:55
It isn't. And it is a hard thing though, to navigate now with children, because I've long time been like this. It's just, yeah, I don't know why. It is just me, but with kids now, who are, I can see the influence of friends, and I can see the influence of brands and different types of things, and trying to get across to them the base concept of things like need versus want, and the fact that just be calves you have the shoes doesn't make you more popular. It may make you feel like you belong, but it's a hard thing to get across to brains that are still developing and understanding and learning connections. And
Scott Benner 17:40
also, if your kid is already real self confident and okay with being, you know, not having 1000 friends or something like that, then they'll probably be fine with that. But if you've got but at the same time, like, if you've got a kid who's struggling with something and a pair of certain pair of shoes might make their life easier, then I don't. I probably wouldn't have a problem with that either, you know what I mean, but I'd still have those conversations with them. But hey, here's the shoes just in case, right? It also says that people who are just familiar with marketing tactics don't fall for them as frequently. So I mean, when I was coming up and I was young, I worked in the marketing department for a credit union, ah. And so I have to say that probably even before that, though, if you said to me, like if you start selling to me, I hear it right away, or I start thinking about what you're like, why are they saying this to me? You know what I mean? Like, right? What do they get? Yeah, if solar panels were really affordable, I'd have them by now. Like, that kind of an idea, yeah, you know, like, I'd be up for solar. I'll take some free electricity. But if you're selling it to me, that must mean that I have to spend $20,000 to get my solar panels to save $400 a month, or whatever, or something like that. Like I don't know how that's gonna take a while for me to make that money back, right? I'd love to help the planet, but I don't have 20 grand to throw at the problem, correct? So I see that it says that. Now this is interesting. Would you call yourself emotionally reactive or no?
Jennifer Smith, CDE 19:01
I would say it depends for me, okay, emotionally reactive when appropriate, like when my cat passed away. Jenny, very sad. No,
Scott Benner 19:12
Jenny's cat passed away recently. Yes, she got on the last time we recorded. I was like, Are you all right? She's like, I just haven't been a bad thing. My god,
Jennifer Smith, CDE 19:20
yeah. So emotionally reactive there, I think inappropriate scenarios, yes, right? But other tie ins and like
Scott Benner 19:28
you've never seen a necklace and ripped off all your clothes and run around excited or something like that. Oh, my God, I have to have this, right? No, not at all. Yeah. Well, so if you're a low if you're low on that emotional reactivity, you're less likely to fall for it. So the reason I'm talking about marketing is because, whether you know it or not, the people you're looking at on Tik Tok and Instagram, either someone is paying them to do what they're doing where they're trying to get popular enough so someone will pay them for what they're doing. No one. Is doing a fit check for you, just because they want you to see how cute your butt looks when you show them your shoes. Like, like, like, that's most people are like, well, if I can get this thing big enough, someone will come now, the joke's on them. Unless you get so big you really don't, there's no money to be made. Really. There are a lot of influencers that make $25 for something like, something where you're like, oh my god, I get so many. It doesn't work like that. Like, do some Googling and find out what a, you know, 1000 Yeah, 1000 views on YouTube. Make sure, for example, because it's nothing, not a lot. Yeah, all right, right, it's not. I think I could. I think I get a check from YouTube, like once a month for like, 98 bucks. And I'm like, not trying to be big on YouTube or anything like that. But, yeah, I don't know, I do a few 1000 downloads a month on YouTube, but it's because all I do is put my podcast up there, right if I was to make a video and put a nice background behind me, and put up some lights and pull out a device like an omnipot or a Dexcom, which are very sexy on YouTube. Oh, I don't want to talk about it like this, but, you know, like a bullshit tutorial about how it works. Like, you know, here, like, basically read from the manual, but into a camera, push the button,
Jennifer Smith, CDE 21:06
and this is how it works, and it'll blink at you here, and, yeah,
Scott Benner 21:10
those things will get you hundreds of 1000s of downloads. Yes, there's nothing to say about how a Dexcom works that takes more than about eight seconds, right? It's not a 20, right? Yeah. Like, it's almost like, when people say, like, there's so many episodes about how people manage, but those people use pumps. What if I use MDI? I go, Oh, just do the same thing. Like, it's, you can't do extended boluses, you can't shut off your basal. You'll have to inject more. That's it. Like, there, like, what you want a series about that? I can't make you a series about that, like it's about the insulin, not about how you put it in, generally speaking, right? Those device things are exactly the same. Now, if you do like a drill down episode, like I did with like, how Omnipod five works for people, that's different. But if you're reading from the manual or from the marketing materials, you're just trying to take advantage of people's fear that they don't understand how this thing works.
Jennifer Smith, CDE 22:01
They don't know what they've been taught, yeah, and they probably have, at that point of looking up a device, you're looking for more information that you feel like you didn't get when you were initially trained on it, or that you really maybe, maybe you don't read things well, and you do visually work better with like sight, yeah, you get to see how it works, where to push the button, what the screen should look like. I think there's, you know, validity in seeing that type of a thing for a specific learner,
Scott Benner 22:30
right? There's no reason not that. I'm not saying you shouldn't, like say it. I'm just saying that those videos shouldn't have hundreds of 1000s of downloads. Like, you can figure out how a thing works holding it in your hand one time. Like, you know what I mean? Like, it's and I get the like, oh, it's got insulin in it. I don't, okay, like, I don't disagree, but the amount of your basal per hour doesn't change because the screen looks different on this one than that one. Like, that kind of stuff, right? I'm just saying that that's taking advantage of, like, a fear, or taking advantage of your excitement about the thing, like, Oh, I got a thing I want to go. That's another thing that's new to this, this kind of life now too. Like, I bought this car, I'm gonna go watch 9000 videos about it, about it exactly the cars outside. Go look at it,
Jennifer Smith, CDE 23:15
right? Go take a peek under the hood. See what it does. What does it sound like? Is it supposed to do that? Then, great, right? You're all set. We're all set, turn the turn the engine on and move. But I think you're right in bringing, you know, a bit ago, you mentioned that this also, it does navigate into our devices that we use, or diabetes, and the visibility that we now have two devices, you know, years ago, when pumps and CGM and newer blood glucose meters and all those things were really starting to ramp up in their design and what they could offer, we didn't see fancy people wearing the device and, yeah, advertising them, because that's really what it is,
Scott Benner 23:58
right? Listen, I get it like, I get why people see What's that girl's name? Is that? Lila moss, the model? She's, yeah, and her mom was a model. I probably sound stupid right now, you know. And she's wearing, was she wearing Omnipod? Maybe. And, like, she'll wear it on a runway, which is awesome. Like, I think that's terrific. I also think she didn't have a lot of options. She does have type one diabetes, and she's working, she needs to wear her insulin pump, right? And it's cool that she's not hiding it, and I think it's awesome for people to see it. As a matter of fact, I've seen threads in my private Facebook group all the time where someone will just say, like, if you could just share a video of your kid putting on a device or, right, a picture of your son or daughter wearing this thing, it would mean a lot to my kid. I understand that, right? I 1,000,000% understand that there's a use case where I go, okay, that makes a ton of sense to me, right? But go ahead,
Jennifer Smith, CDE 24:52
I was gonna say and in the same line, not only other kids or other people that you don't really know kind. It goes back to my not understanding why we why you'd want to watch somebody you don't know. In this case, I find it purposeful. You find connection with another little kid who's seven years old, or another football player who's 14, right? But I think in terms of what we see in the bigger scale of media coverage, like the model or known personalities wearing them, I think not so much in as an as an adult, I don't care who wears what, right it doesn't affect me. It's great to see in personalities that are more famous, but from a kid perspective and even like a teen perspective, I think what it does provide is some visual to what is possible, right? The football that the football player has got the pot on an arm and a CGM on the other arm. You see that as a kid, and you are a football player, and you're thinking, I never thought that I could actually go that far. Oh,
Scott Benner 26:00
I don't have diabetes. And I saw a guy kicking an extra point the other day with an omnipot on, and I was like, that's awesome. Yes, that's just for people who think, like, gosh, this thing happened to me. I'm by myself, no one else. That stuff is great. Like, I'm not, yeah, I am definitely not saying that. I just don't. So here, I think here's the problem is that you start off saying I'm going to use social media to talk to people about diabetes, yeah, and then you come to realize that they don't care, and they're not going to pay attention, and that doesn't get you big numbers, and it's not going to happen. So then they start leaning into other social media trends to try to get the following, and that the idea is to like, but then they don't talk about the diabetes anymore, like, and it's not their fault. I'm just going to come out and tell you, no one's going to watch your tick tock, you know about, you know, like, no one cares. Like, like, here's 10 variables that might impact your blood sugar. Like, no one's like, that's not what tick tock is made for. Tick tock is made for, like, that's funny, that's stupid, that's crazy. Like, yeah. Like, right. So I understand what happens to the creators. Like, they're like, I'm going to share good information. Good information is not going to get you widely picked up. It's not how the
Jennifer Smith, CDE 27:09
the algorithm works, because it's not shiny and sparkly. Yeah, the algorithm is
Scott Benner 27:13
not pushing that kind of content, right? I shared with you before we started recording, and I'm happy to say it here is, like, some, some nice guy on tick tock, like, found something really interesting about one of my episodes recently, made a tick tock about he's got like, 350,000 like, views on it. Right now, I'm the guy that makes the goddamn podcast. I couldn't, I can't get 350,000 views on like, talking about my about it, but he did. He was like, but then when you look at it, it had a sensational bend to it, and I've been paying a lot of attention to that this week, because the same thing happened to me within my my private Facebook group. So that it's, I don't know what episode it is, right, but a nice woman comes on and tells a story of our kid who got 150 units of insulin instead of a unit and a half from her school nurse. I
Jennifer Smith, CDE 28:01
haven't listened to that one yet, but I can't imagine the horror.
Scott Benner 28:06
Yeah, a fairly harrowing tale, like, I'm not gonna lie to you, and the mom was lucky enough to be at the school, but she panicked a little bit, and so it got really close, like it was not I mean, the kid's like, seven years old when this happened, 150 units. You know what I mean, right? It's episode 1323 it's called school nurse mistake. Now, in that same week, I had a woman come on and tell a story of her husband who had a borderline personality disorder, and she's trying to get her kids with diabetes away from him. Arden came on and talked about how she doesn't understand money. A 52 year old lady came on and talked about how the religion she grew up with was, you know, hard for her. You know, a 19 year old girl came on to talk about all of her health problems. She's off at college, and she and I tried to go through them together. You and I talked about what frozen shoulder is, like. A lot of stuff came out, right? There was a cold wind episode where a med device sales person came on, it was like, this job wasn't what I was hoping it was gonna be, right? None of them blew up anywhere. But the one about, can you believe that a nurse gave my kid 100 almost died? Like, right? Like, you know, I'm afraid that that'll happen to me like, I'm afraid that someone will give me too much insulin. I'm afraid they'll give to make it boom, it explodes,
Jennifer Smith, CDE 29:21
right? Because it's drawing from one of those emotional responses, fear, right? Yeah. And so it's going to get the
Scott Benner 29:28
hit. And you know that? Then I see somebody post in the face my Facebook group. I post in my Facebook group all the time. It doesn't matter unless I say something crazy. It doesn't matter if I go in there right now and say, I swear to you, you want your a 1c to go down a full point here. Listen to this episode. I guarantee you that you'll understand pre Bolus thing better. It won't do much. The algorithm won't push it. Nothing like that. If I jumped in there and said I had a bad day, or even if I say, Hey, by the way, I left the the editor left a curse in this episode by the. Thick. I'm sorry it's been taken out if you got it and offend you. I'm sorry it wasn't our intention that stuff blows up. Sure, that stuff all blows up. And
Jennifer Smith, CDE 30:07
what's it? Reacting to emotion,
Scott Benner 30:10
yeah, or titillating, you know, whatever it is, like curse words, like that kind of stuff. But so I see somebody posts in that group like, Oh my God. I listened to Episode 1323, about the school nurse and blah blah. That Facebook algorithm showed it to everybody that is in that group like it. Just pushed it and pushed it and pushed it. And I'm over here going, I wanted you guys to know what frozen shoulder was because,
Jennifer Smith, CDE 30:32
because it's important, it's important for you to know
Scott Benner 30:35
doesn't matter. It's not how it works. So I don't know, Jenny,
Jennifer Smith, CDE 30:39
I don't know. Would it push it better? I don't know much about the algorithm, or the algorithms, whatever it's using. Does it need, like, a tap dancing episode, like, does it need a video of somebody doing something entertaining to push it Well,
Scott Benner 30:54
here's the problem. Is that I get my tap shoes out, I feel like and I don't know if you know the phrase, it gives me douche chills, to do stuff like that so I don't get involved. I don't like, I honestly could take important information, I swear to you, and put it with a picture of a puppy, and more people would say it. See it, yeah, I can do that like that. Absolutely works. I've tried it for fun. I'm like, oh, that worked. I'm an adult. Like, I can't bring myself, like, right? There's a reason that when you open up any scrolling app, that if it's a girl, she's running towards you in the when the video starts, you don't know this, Jenny, because you're I don't,
Jennifer Smith, CDE 31:32
I don't have social media. I don't it makes, it makes their bosoms
Scott Benner 31:36
jiggle, okay, yeah, you understand how that works. Yeah, I'm a girl. And then people go, Oh, boobies. And then they hold for a second, right? Or, like, when the video comes up in the first person, the first thing they say is, don't scroll away, because you actually go, oh. Or wait till the end. There's nothing at the end. Let me tell you, it's nothing there. But if you stay to the whole end, the algorithm thinks you like the video, and then it shows it to more people, cute, I see that's exactly what like. So that's how these little things, like, you know, work. But the crazy thing is, is, we all know that's
Unknown Speaker 32:09
how it works,
Scott Benner 32:11
right? But I still buy the shoes
Jennifer Smith, CDE 32:13
Well, and that's the funny thing. So I mean, it's explained, I guess, a little bit better by Just Your short little blurb there, because I have seen, on the occasion that I've perused your your group, I have seen where people include a pic, a picture for the algorithm, like it's a picture of your dog. I don't understand, but clearly, dogs get hit. I don't know. Maybe people like dogs.
Scott Benner 32:37
Facebook favors images over video. If you put up a video of the same dog, it won't do as well. Interesting, Facebook doesn't love video. Instagram used to love pictures. Doesn't love pictures anymore. Now it loves video like so they they skew them towards certain stuff. But what that leaves it back to is you're either going to be a person like me who's like, Look, I am going to keep pushing out good content, and you guys will find it, but I am not going to whore myself like that, right, right? Or you get somebody who's like, I've got good information here. I guess I'll change my pump in a pair of shorter shorts, right? You know what I mean, like, I guess. And you see, listen, we all see people do it all the time, like regular or I'll go on a vacation and then do my diabetes stuff while I'm on vacation or on a beach, or I'm a little sun kissed, or something like that side
Jennifer Smith, CDE 33:24
during a hurricane. The ones that the news reels, that I actually would like to see are the ones with the men in the coats, like outside during the hurricane. I'm not laughing about the hurricane. I feel I feel terrible, because I do. I said that to Nathan. I was like, I feel bad that this poor man has to do his job outside getting blown away. See
Scott Benner 33:45
how nice you are. I walked into the room the other night, and, you know, I don't know who it was, one of the anchors was standing outside, and I said to Kelly, I'm like, I don't want anything bad to happen that guy. But how awesome would it be if he just blew away right now, just, if he just, if he was like, we think, once, anyway, it was just gone, and we heard him yell as he was going away. Like, because
Jennifer Smith, CDE 34:04
what you're saying, though, is sad that that is what grabs
Scott Benner 34:08
Yeah, well, they do it on purpose. I mean, they CNN, shoves. What's his name down there. He's wealthy, for God's sakes. He doesn't need it, but, um, Anderson Cooper, Oh, right. I mean, his mom was a billionaire, wasn't she? Like, I think he's okay, is what I'm saying. It's but, but he pours himself out and goes and stands next to that hurricane, right? Like, because that's what people want to look at. And I'm just like, look, I try. Like, I'll jump up and I'll make a video, and I'll be like, Hey, listen on this week's episode, we talked about this, this and this, it never catches on. Like, it just never does. Like, when even companies will ask me, like, why don't you try harder with your social media? And I'm like, the podcast is very popular, and people actually listen to that. They don't just scroll past it. You don't get 10 seconds out of them, and then they're like, and they're gone, you know? And what
Jennifer Smith, CDE 34:52
you're getting also is, it's more old school referral, it's, did you know about. About this, and because the community within diabetes on social media has grown in so many other places, there's the ability to share information, or now groups that are, you know, able to get together again. Did you hear about this? Or did you know about this? So you've got what is still the telephone call kind of right recommendation or referral. You don't need the cute dog with the bow tie? Yeah, I'm
Scott Benner 35:27
not, listen, I'm not gonna bounce myself at you. That's not gonna be me. I'm gonna put out what I think is good content and hope that you like it and listen to it and tell somebody about it like, that's my only that's my only option. But listen, I also can't tell you, like nobody would want to see me in my bathing suit talking about something, but if somebody wanted that, like, would I? And I don't think I would, because some of the things we talked about earlier, but I just saw the other day, and I have to pause here. I'm just gonna say it anyway. But I think these people are advertisers, but I just saw the other day this like, kind of glitzy, like red carpety event to push a thing. And there were diabetes influencers there. I know who they are, and I know how hard they're trying to get a audience so they can charge people money for their content. Like, I know what they're doing, right, and they're so happy to be there, and they're all dressed up. And I thought this influences no one, in my opinion, like, who looks at this and says, Oh, I'm gonna do this now, because the guy from the thing is Stan, like, he seems to be having a great life. Sure, he's dressed up very nicely. He's at a nice dinner. You're not there, like somebody
Jennifer Smith, CDE 36:34
paid him to be there, to be the visual.
Scott Benner 36:38
I also don't understand why that doesn't make people angry instead of, like, desirous, because I've seen people do that too, where, like, their thing blows up, and they'll get like, a real expensive item, like a car or a home or something, sure, and now they're showing it to people, and I'm like, I don't understand why you think that's attractive. Like, why do you think other people are looking at that and going, like, oh, he has a $300,000 car. I'll listen to him,
Jennifer Smith, CDE 37:01
right? I think that that's what it kind of boils down to for me, and my lack of understanding it's exactly what you're saying. I don't need to see all of your bling that I don't have, but I also really don't care about, yeah, and why should I? I've got other things I need to navigate, enjoy your
Scott Benner 37:18
car. Like, that's cool. Like, actually your thing worked out like that for you. Like, I'm actually one of those people. I'm like, good for you. Like, that's awesome, you know, but I don't understand that. If he's showing it to me, why, I would be like, Oh, whatever he's saying. I'm gonna do that because, look at that car. I don't get that. I just don't understand, especially in other walks of life. But we've changed there too like so I'm old, right? But I was there in Philadelphia when the first NFL player went into free agency. Oh, okay, so Reggie White, he filed a class action lawsuit. He got free agency for NFL players. I believe that NFL players should be able to sell their wares wherever. I don't think they should be restricted by who they're under contract with, right? People love this man. Okay? They loved him in Philadelphia, if you would have said Reggie White's outside and he needs you to cut off your pinky right now and give it to him, people would have run out of their houses holding their pinkies up in the air. But when the media told you that he got a four year, $17 million contract, people hated him after that, like, as soon as they knew how much money he had, and it was more than them, and they could do that, that's not fair. Like all he does is play football, that kind of thing, even though, back then you could have made the absolute argument, the only reason the Philadelphia Eagles made money was because of that guy, right? People turned on him right away. But then fast forward, how many years? 30 years, 40 years, people are like, Oh, he makes a lot of money. That's cool. Yeah, you're not going to make that much money ever. That's not happening for you. Like, maybe that's what social media has done. Is it allowed you to believe that you are just a couple of moments away from being that person that you're looking at?
Jennifer Smith, CDE 38:58
I guess maybe that's a interesting, interesting view on it. Yeah. And again, depends person to person, personality, I guess. And what's I don't know, not necessarily, what's important to you, but yeah, I don't know if people are interesting.
Scott Benner 39:15
I'm gonna Google this last thing before you go. Ready. Percentage of Americans that want to be an influencer. Reggie White, well, 57% of Gen Z ers want to be influencers. And
Jennifer Smith, CDE 39:34
do you think the real reason boils down to the baseline understanding that they think it's a monetary road more than
Scott Benner 39:41
half of Gen Zers think they can easily make a career in influencing
Jennifer Smith, CDE 39:46
a career. I guess that's where the hard thing for me is, because look at how, look at how fast trends change. And so if you become an influencer on these cool, fancy hoop earrings that monitor your heart rate. Yeah, right. You know, just great. But how long is that going to be around for you to influence on that particular like you're gonna have to continue to navigate the newest and the newest and the newest and I there's so much life to like, experience and enjoy that. I
Scott Benner 40:22
feel like, yeah, like, you'll make yourself a professional glitter sticker on your face influencer, and then that'll go out of vogue, and then you'll be like, uh, what do I do now? And the answer isn't, go find the next thing, because you're done now. You used up. You can't keep making it happen. It's very difficult to keep a thing going for like, take it from me, it's very difficult to keep a thing going for 10 years, for a long time. I'll share this with people, because I think it makes the point. And I don't think I ever would have said this on the podcast otherwise, at one point, I was aware of 100 other type one diabetes podcasts that began after mine and then failed, and there's a couple that are holding on, God bless them, like I really do feel like that. They should. I hope they're helping somebody. Yeah,
Jennifer Smith, CDE 41:06
because I think there's value in what gets put out there, in whoever it reaches. It's reaching somebody who needed something.
Scott Benner 41:12
My voice is certainly not the only voice, and that's wonderful, right? But those other ones, if you go look at charts, they don't chart really, it's great. They're reaching somebody, but they're not doing what this is doing. And this is it's random. I couldn't do it again, but
Jennifer Smith, CDE 41:30
you couldn't put a prescription to do this, then do this, and then move this way. You just kind of moved with the way that things were, and probably just the way that your brain thought about moving forward with the atmosphere of how things were changing? Yeah,
Scott Benner 41:44
I zig and zag. And also, for those of you who are out there killing yourself for trends and stuff like that, I ignored all of that the entire way. I never looked at social media. I always looked at what I thought was content that would help people. Sure, that's my main focus. Anyway, I don't understand why people are that easily influenced, although I guess I have a better understanding now, after we write about a little bit, yay, but I appreciate you doing this with me.
Unknown Speaker 42:05
Thank you very much. Absolutely.
Scott Benner 42:13
This episode of The Juicebox podcast was sponsored by us Med, US med.com/juice, box, or call 888-721-1514, get started today with us. Med links in the show notes. Links at Juicebox podcast com, a huge thank you to one of today's sponsors, gevok, glucagon. Find out more about G vo hypo. Pen at G VOQ, glucagon.com. Forward slash juice box. You spell that, G, V, O, k, e, g, l, U, C, A, G, o, n.com, forward slash juice box. I'm looking for guests for this series, so if you have a thing you don't understand, diabetes related or not, and you'd like to come on the podcast and figure it out together. Reach out to me through the website, Juicebox podcast.com let me know that you're interested in being on an I don't understand episode and what your topic might be. The Diabetes variable series from the Juicebox podcast goes over all the little things that affect your diabetes that you might not think about, travel and exercise, dehydration and even trampolines, Juicebox, podcast.com, go up in the menu and click on diabetes variables. Are you starting to see patterns, but you can't quite make sense of them. You're like, Oh, if I Bolus here, this happens, but I don't know what to do. Should I put in a little less, a little more? If you're starting to have those thoughts, you're starting to think this isn't going the way the doctor said it would. I think I see something here, but I can't be sure. Once you're having those thoughts, you're ready for the diabetes Pro Tip series from the Juicebox podcast. It begins at Episode 1000 you can also find it at Juicebox podcast.com up in the menu, and you can find a list in the private Facebook group. Just check right under the featured tab at the top, it'll show you lists of a ton of stuff, including the Pro Tip series, which runs from episode 1000 to 1025 Hey, you listened all the way to the end. You might want to know more about the Juicebox podcast. If you do go to Juicebox podcast.com scroll down to the bottom and subscribe to the Juicebox podcast newsletter each week. You'll get a rundown of the shows from the past week, just in case you missed something and you think, Oh, I would have loved that. Now I know, Hey, what's up everybody? If you've noticed that the podcast sounds better, and you're thinking like, how does that happen? What you're hearing is Rob at wrong way recording, doing his magic to these files. So if you want him to do his magic to you, wrong way recording.com, you got a podcast? You want somebody to edit it? You want rob you?
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